It's amazing how much a single stroke of luck can increase traffic to your website. I had it happen once here many years ago when Ramit Sethi tweeted out one of my posts.
The post that he tweeted out was a simple thing I wrote in about five minutes.
I only bring it up because something similar happened very recently over on Medium in regards to what Comatose writes. We spend a decent amount of time preparing written pieces every week. It's a collaborative effort and there's a wide variety of voices, and the posts even boosted by being published on The Coffeelicious, a popular Medium community.
However, last week I also made a quick comment on a top article on Medium. It took me at most 30 seconds to write and it now has more views than everything else we've published combined.
|That big spike there is the comment I'm talking about.|
What's more, even though that comment is getting thousands of views, practically no one who sees it clicks through to see any of our other work.
I'd noticed a similar thing happen where it seems most of the people who read our posts do not actually listen to the episode it's (sometimes loosely) tied to. That makes sense though, I imagine people on Medium want to consume more written media than audio.
It's interesting to see it actually happen with numbers though! I don't know if it's safe to say there's an easy way to catch people's attention, but I may have to experiment with the idea a bit more in the coming weeks.